Digital Content Manager 1095968

Digital Content Manager

Job Description

Overview:
Are you equally left- and right-brained? Are you a Digital Content expert who’s passionate about clear, descriptive verbiage, clean, modern graphics, and impactful, catchy content? Are you technical and data-driven, yet creative enough to develop eye-catching designs and clever slogans?

Talented strategist who will take the lead on the planning, creation, and analysis of digital content across multiple channels for a prominent B2B distributor within the gift and general merchandise industry.

Developing and maintaining web content on multiple websites and creating day-to-day email marketing campaigns.

Technical, strategic, creative, artistic, and analytical thinking.

Responsible for creating and deploying SEO-friendly content across a variety of channels, including corporate website, B2B website, and B2C website.

Deep experience making email campaigns more impactful and relevant

Ensuring that your ultimate goal is to drive eCommerce revenue.

Expert in all areas of email campaigns, including but not limited to eye-catching subjects, responsive design, effective CTAs, stellar written content, trendy, modern graphics, and coordinating landing pages.

Familiar with Content Management Systems and all types of email campaigns, including but not limited to: triggered emails such as win back and first purchase campaigns, transactional emails, highly targeted emails, and A/B testing.

Responsibilities:

Plan and develop site content that is consistent with brand identity and supports the company’s overall objectives.

Develop and manage a content marketing calendar, short-term and long-term marketing targets.

Optimize content according to SEO best practices and Google’s accessibility guidelines.

Use content management systems to deploy and manage content and analyze website traffic.

Design and create coordinating PDF sell sheets for certain email campaigns (to be distributed to our team of Account Executives and used as a selling tool).

Understand and develop segmentation strategies, and logical conditions to filter and target relevant segments.

Remain current with email marketing best practices, CAN-SPAM compliance, deliverability, and list management.

Build a solid understanding of our customers’ industry and pain points, and develop strategic programs to alleviate those pain points and help customers meet their business objectives.

Manage the overall email lifecycle – including new customer acquisition and customer retention programs.

Leverage data and metrics to gain insights into the program performance.

Effectively communicate program results and key metrics to senior management.

Perform administrative functions with regard to the website.

Requirements & Technical Skills:

· Bachelor's degree with a marketing or technical focus

· 3+ years working for eCommerce-driven companies

· 3+ years experience managing email campaigns, including triggered emails and A/B tests (B2B experience is a plus)

· 3+ years ESP experience (Klaviyo experience is a plus)

· 3+ years of CMS experience (Magento 2 and/or BigCommerce experience is a plus)

· 3+ years of experience with Google Analytics

· Excellent communication, organizational, and problem-solving/analytical skills

· Outstanding written skills – you must be fanatical about grammar and passionate about creating clever slogans/CTAs

· Excellent knowledge of SEO best practices

· Ability to manage multiple priorities and meet deadlines

· Strong proficiency in Adobe Creative Suite, with an emphasis in Photoshop and InDesign

· Strong proficiency in Microsoft Office Suite, with an emphasis in Excel

· HTML/CSS – at the very least, you should be familiar and comfortable with editing HTML/CSS code

· Strong work ethic

· Self-motivated

· PORTFOLIO REQUIRED – your portfolio must showcase a wide variety of digital content and email campaigns that you designed and developed on your own.

trs-craftdallas@daxtra.com