Digital Marketing Manager

Job
Overview

India Remote

  1. QA/QC
  2. Permanent
155152
Negotiable

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TRS Staffing Solutions has an exciting opportunity to work on the permanent roles of a US based engineering company headquartered in the Tampa Florida as a Digital Marketing Manager. The client specializes in forensic engineering, building re-certification, & property condition assessment services. The role is permanent work from home. 

POSITION OVERVIEW:

The DMM is responsible for growing our digital marketing footprint to drive revenue growth by strategizing, planning, & executing marketing campaigns. DMM will directly report to our Chief Growth Officer & will play a crucial role in driving our future success by growing our brand presence & revenue. This position requires a strategic thinker with excellent verbal/written communication, digital marketing, & relevant software skillsets. This is a salaried position with highly competitive & generous compensation with a 100% remote work environment & flexible work schedule.

RESPONSIBILITIES:
  • Planning digital marketing campaigns (web, SEO/SEM, social media & display advertising).
  • Designing, building, & maintaining our social media presence.
  • Measuring & reporting performance of marketing campaigns against goals (ROIs & KPIs).
  • Identifying trends/insights & optimizing performance based on the insights.
  • Brainstorming new & creative growth strategies.
  • Planning, executing, & measuring experiments & conversion tests.
  • Creating & managing content (graphics, text, & videos) for social media, emails, & other forms of digital communication.
  • Collaborating with internal teams to create landing pages & optimizing user experience.
  • Utilizing strong analytical ability to evaluate end-to-end client experience across multiple channels & client touch points.
  • Instrumenting conversion points & optimizing user funnels.
  • Evaluating emerging technologies to provide thought leadership & adoption strategies.
REQUIREMENTS:
  • Bachelor's degree in marketing or a related field with a minimum of 7 years of proven experience in digital marketing (SEO/SEM etc.).
  • Outstanding verbal and written communication skills in English is a must.
  • Experience in identifying target audiences & devising digital campaigns that engage, inform, & motivate prospects to take desirable actions.
  • Proven track record in optimizing landing pages & user funnels.
  • Proven experience with A/B & multivariate experiments.
  • Solid working knowledge & hands-on experience with: website analytics tools (such as Google Analytics, NetInsight, WebTrends); ad serving tools (DART, ATLAS etc); & setting up & optimizing Google Adwords campaigns.
  • Working knowledge of HTML, CSS, & JavaScript development & constraints.
  • Proficiency in customizing & navigating CRM software & other marketing & sales software.
  • Demonstrated aptitude for problem-solving.
  • Solid interpersonal, time management, & organizational skills with attention to detail.

We are an equal opportunity employer that recognizes the value of a diverse workforce. All qualified individuals will receive consideration for employment without regard to race, color, age, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, genetic information, or any other criteria protected by governing law.

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