Digital Marketing Manager

TRS Staffing Solutions has an exciting opportunity to work on the permanent roles of a US based engineering company headquartered in the Tampa Florida as a Digital Marketing Manager. The client specializes in forensic engineering, building re-certification, & property condition assessment services. The role is permanent work from home. 

POSITION OVERVIEW:
The DMM is responsible for growing our digital marketing footprint to drive revenue growth by strategizing, planning, & executing marketing campaigns. DMM will directly report to our Chief Growth Officer & will play a crucial role in driving our future success by growing our brand presence & revenue. This position requires a strategic thinker with excellent verbal/written communication, digital marketing, & relevant software skillsets. This is a salaried position with highly competitive & generous compensation with a 100% remote work environment & flexible work schedule.

RESPONSIBILITIES:

• Planning digital marketing campaigns (web, SEO/SEM, social media & display advertising).
• Designing, building, & maintaining our social media presence.
• Measuring & reporting performance of marketing campaigns against goals (ROIs & KPIs).
• Identifying trends/insights & optimizing performance based on the insights.
• Brainstorming new & creative growth strategies.
• Planning, executing, & measuring experiments & conversion tests.
• Creating & managing content (graphics, text, & videos) for social media, emails, & other forms of digital communication.
• Collaborating with internal teams to create landing pages & optimizing user experience.
• Utilizing strong analytical ability to evaluate end-to-end client experience across multiple channels & client touch points.
• Instrumenting conversion points & optimizing user funnels.
• Evaluating emerging technologies to provide thought leadership & adoption strategies.

REQUIREMENTS:

• Bachelor's degree in marketing or a related field with a minimum of 7 years of proven experience in digital marketing (SEO/SEM etc.).
• Outstanding verbal and written communication skills in English is a must.
• Experience in identifying target audiences & devising digital campaigns that engage, inform, & motivate prospects to take desirable actions.
• Proven track record in optimizing landing pages & user funnels.
• Proven experience with A/B & multivariate experiments.
• Solid working knowledge & hands-on experience with: website analytics tools (such as Google Analytics, NetInsight, WebTrends); ad serving tools (DART, ATLAS etc); & setting up & optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, & JavaScript development & constraints.
• Proficiency in customizing & navigating CRM software & other marketing & sales software.
• Demonstrated aptitude for problem-solving.
• Solid interpersonal, time management, & organizational skills with attention to detail.